If I had the guts I would’ve called this session SHIT instead of CAVE. I hate this part of the creative process. The bubble bursts. The buzz wears off. The honeymoon is over and you’re left with a messy, foggy version of your idea that hate.
I’ve been there. A lot. And I’ve learned getting stuck in the dark, dank, hopeless cave is necessary. This session gives you time to wrestle with that truth.